WhiteWall, renowned for its professional photo lab services and commitment to gallery-quality products, sought to elevate its online presence with a modern, responsive web redesign. The primary objective was to create an engaging, visually appealing design that improved user experience across all devices and optimized the checkout process.
Key Contributions:
• Led responsive web and UX/UI design efforts to enhance customer interaction.
• Developed and refined the CI style guide to maintain brand imagery and iconography consistency.
• Created prototypes for user testing, ensuring functionality aligned with user expectations.
• Conducted QA design reviews to uphold quality and facilitate a seamless handover to development.
Software Used:
Sketch, Zeplin, Photoshop, Illustrator, InVision
Outcome:
The redesign modernized WhiteWall's online communication and usability, meeting customer expectations for a high-quality experience that reflects WhiteWall’s dedication to excellence in photography and craftsmanship.
