Volkswagen Financial Services (FSAG) was developing a digital solution that would allow existing customers to renew their car and credit plan before the car depreciates, enabling them to use the current car's value as a down payment for a new one.
As Lead UX/UI Designer, I collaborated with the core team to develop an innovative, responsive, and scalable platform that allowed customers to renew their car and credit plans before depreciation, using the current car value as a downpayment for a new one.
Key Responsibilities
• Applied Design Thinking to develop strategy and execution
• Created wireframes and hi-fi prototypes for critical user flows
• Conducted UX analysis through interviews and usability tests in five countries
• Collaborated with engineers and design teams to ensure feasibility and seamless UI integration
• Supervised design vision and led handovers to development teams
Due to confidentiality and security policies, I cannot publicly display specific designs and visuals from this project. However, upon request, I'm happy to discuss my role, processes, and contributions in detail.
The Process
Understanding & Planning
Aligned project goals and design objectives with FSAG and BIS through an initial ideation workshop.
Research & Ideate
Conducted interviews in five countries to identify user needs and collaborated on user flows and constraints.
Design & Prototype
Created user journeys and low-fidelity prototypes to validate initial concepts with stakeholders.
Testing
Performed usability tests across five countries to gather feedback and refine the design with heuristic evaluations.
Iterate
Enhanced designs through rapid prototyping based on user feedback and business objectives.
Implement
Defined design requirements and collaborated with design system team and developers to ensure a smooth handoff.
Result
The platform was highly praised by Volkswagen Group's financial management and gained interest in additional markets and brands, with users expressing high satisfaction with its ease of use and value.
