Apple Watch -

Mercedes Benz Mobile App

UX/UI Lead Design (2023-2024)

Driving the process from the initial concept through to the final UI delivery:


Concept Development: Shaping innovative design concepts tailored to the unique capabilities of the Apple Watch, ensuring a cohesive experience across devices.


Vehicle Control: Designing easy-to-use interactions that allow users to perform key vehicle functions from their wrist.


Technical Alignment: Collaborating with cross-functional teams to ensure the design met technical and engineering standards.


Legal Requirements: Ensuring all legal requirements were considered and integrated seamlessly into the design.


User Validation: Leading quantitative and qualitative user validation efforts using real user insights to inform design iterations.


Final UI: Delivering a polished, user-centered UI that enhances the user experience, aligned with Apple's design principles.