Bonativo is an online farmer’s market platform that connects local farmers with an online community, offering fresh, organic products such as fruits, vegetables, eggs, dairy, meat, fish, and beverages. Bonativo helps strengthen the local economy by supporting local producers and promoting healthy, sustainable food choices.
My role involved refreshing Bonativo’s digital presence and branding across Germany, the Netherlands, and the UK. I focused on enhancing the responsive web design and unifying the brand’s visual identity to appeal to a diverse European audience.
Key Contributions
• Led responsive web design improvements, creating a polished, user-friendly experience across devices.
• Refined UI elements and established a cohesive CI style guide covering imagery, iconography, and branding.
• Developed prototypes to align with Bonativo’s branding goals and improve customer engagement.
Software Used
Sketch, Zeplin, Photoshop, Illustrator, InVision
Outcome
The updated design reinforced Bonativo’s identity as a community-focused, eco-friendly brand, enhancing user experience and providing a visually appealing platform that resonates with customers across regions.
